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Value Exchange

Discover and purchase products from participating brands and merchants. Pay using supported payment methods and use eligible eRedeem Points, rewards or promotional value.

Find and access trusted services through one connected platform. Compare available options, benefits and eligible point-redemption opportunities.

Search and book travel, stays, dining, entertainment, appointments and experiences. Use eligible eRedeem Points to reduce or complete the booking value.

Bring eligible rewards, vouchers, benefits, gift cards, campaign credits and eRedeem Points into a connected value-exchange ecosystem.

Turn Available Value Into Real Possibilities

eRedeem is designed to connect different forms of eligible value with real products, services, bookings and experiences.

Earn, manage, exchange and redeem eligible value through one intelligent ecosystem.

The conversion, transfer, exchange and redemption of any reward, point, voucher, credit or benefit will depend on participating partner rules, user eligibility, applicable conversion rates, technical integration and legal requirements.

One Point System. Multiple Ways to Unlock Value.

Earn

Manage

Exchange

Redeem

Users may earn eRedeem Points through eligible purchases, bookings, partner campaigns, referrals, memberships or promotional activities.

Available eRedeem Points can be viewed and managed through the user’s eRedeem Value Wallet.

Where supported, users may convert or exchange eligible partner value into eRedeem Points according to the applicable partner rules and conversion rate.

Users may redeem available eRedeem Points against eligible shopping, services, bookings, rewards and partner experiences.

The eRedeem AI Assistant will help users discover products, services and bookings while identifying relevant rewards, benefits, offers and redemption opportunities. For example, if you ask: 'I want to book a hotel in Mumbai and use my available points,' the AI will find suitable hotels, compare rates, check available benefits, identify eligible eRedeem Points, and suggest a suitable payment and redemption combination.

Similarly, if you ask: 'I want to buy a smartphone using the best combination of payment, points and offers,' the AI will understand preferences, discover relevant options, compare prices and benefits, recommend suitable redemptions, and suggest eligible point combinations, simplifying your shopping and booking decisions.